Speaker Opportunities at Associations

 

The Best @1 NYC Corporate Chair Massage Company Talks about Speaking for Associations.

 

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There are three primary sources of income for professional speakers – Corporations, Trade Associations and Educational Campuses (high Schools colleges etc.).

 

This lesson is about trade associations which hold annual conventions and hire speakers. This hiring is usually done through a committee which is a different process than corporations or schools use.

 

Let’s begin…

trade association, also known as an industry trade groupbusiness associationsector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association participates in public relations activities such as advertisingeducationpolitical donationslobbying and publishing, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, networking or charitable events or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.

In countries with a social market economy, the role of trade associations is often taken by employers’ organizations, which also take a role in social dialogue.

One of the primary purposes of trade groups, particularly in the United States and to a similar but lesser extent elsewhere, is to attempt to influence public policy in a direction favorable to the group’s members. It can take the form of contributions to the campaigns of political candidates and parties through Political Action Committees (PACs); contributions to “issue” campaigns not tied to a candidate or party; and lobbying legislators to support or oppose particular legislation. In addition, trade groups attempt to influence the activities of regulatory bodies.[citation needed]

In the United States, direct contributions by PACs to candidates are required to be disclosed to the Federal Election Commission or state and local election overseers, are considered public information, and have registration requirements for lobbyists. Even so, it can sometimes be difficult to trace the funding for issue and non-electoral campaigns.

Publishing

Almost all trade associations are heavily involved in publishing activities in print and online. The main media published by trade associations are as follows:

  • Association website. The association’s corporate website typically explains the association’s aims and objectives, promotes the association’s products and services, explains the benefits of membership to prospective members, and promotes members’ businesses (for example, by means of an online listing of members and description of their businesses).
  • Members newsletters or magazines. Whether produced in print or online, association newsletters and magazines contain news about the activities of the association, industry news and editorial features on topical issues. Some are exclusively distributed to members, while others are used to lobby lawmakers and regulators, and some are used to promote members’ businesses to potential new customers.
  • Printed membership directories and yearbooks. Larger trade associations publish membership directories and yearbooks to promote their association to opinion formers, lawmakers, regulators and other stakeholders. Such publications also help to promote members’ businesses both to each other and to a wider audience. A typical membership directory contains profiles of each association member, a products and services guide, advertising from members, and editorial articles about the aims, objectives and activities of the association. The emphasis of association yearbooks on the other hand is on editorial features about the association itself and the association’s industry.

The opportunity to be promoted in such media (whether by editorial or advertising) is often an important reason why companies join a trade association in the first place. Often speakers will sow their expertise in a subject by writing for association blogs or newsletters.

Examples of larger trade associations that publish a comprehensive range of media include European Wind Energy Association (EWEA), Association of British Travel Agents (ABTA) and the Confederation of British Industry (CBI).

Generic advertising

Industry trade groups sometimes produce advertisements, just as normal corporations do. However, whereas typical advertisements are for a specific corporate product, such as a specific brand of cheese or toilet paper, industry trade groups advertisements generally are targeted to promote the views of an entire industry.

Ads to improve industry image

These ads mention only the industry’s products as a whole, painting them in a positive light in order to have the public form positive associations with that industry and its products. For example, in the USA the advertising campaign “Beef. It’s what’s for dinner” is used by the National Cattlemen’s Beef Association to promote a positive image of beef in the public consciousness.

Ads to shape opinion on a specific issue

These are adverts targeted at specific issues. For example, in the USA in the early 2000s the Motion Picture Association of America (MPAA) began running advertisements before films that advocate against movie piracy over the Internet.

Controversy

A common criticism of trade associations is that, while they are not per se “profit-making” organizations that claim to do valuable work which is ultimately for the public benefit, they are in reality fronts for price-fixing cartels and other subtle anti-competitive activities that are not in the public interest.

Anti-competitive activity

Jon Leibowitz, commissioner at the Federal Trade Commission in the United States, outlined the potentially anti-competitive nature of some trade association activity in a speech to the American Bar Association in Washington, D.C. in March 2005 called “The Good, the Bad and the Ugly: Trade Associations and Antitrust”. For instance, he said, under the guise of “standard setting” trade associations representing the established players in an industry can set rules that make it harder for new companies to enter a market.[1]

Where to locate National and international trade associations that hire speakers.

There are a number of directories that list previous speakers, fees, convention dates, and contact information for those that hire speakers.

 

The best place to begin is here: http://www.directoryofassociations.com/

Another option is to simply look up Association on the web (Red Cross etc.) but this is a slow and tedious process.

 

 

 

 

 

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Here is a short interview with Lewis;

https://www.youtube.com/watch?v=zp4DtXpPBeM

 

Today’s stress management blog is presented  by a grant from Events  Chair Massage –www.EventschairMasssage.com –  a company that offers Corporate Chair Massage and Stress Management Services to meeting planner, event planners, party planners and HR for Trade show booths throughout the United States.

Chair Massage can help increase productivity for any business. Here is a great video on how to do Chair Massage.

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Lewis Harrison – RealUGuru, is a master lifehacker, writer, mentor, success and wealth coach, content-rich, motivational speaker, and an entrepreneur specializing in problem solving and strategizing  based on game thinking, applied game theory and Game Thinking.

He is the author of over twenty-two books published in five languages.

  

Don’t forget to tune to the RealUGuru Radio show every Thursday 4-6 PM EST  at WIOX 91.3 FM or on your smart device at WIOXRadio.org.

WIOX is a diverse station that broadcasts original programming including presentation from NPR, the BBC, Democracy Now etc.

If you are interested in business success in life coaching, stress management or corporate chair massage you need to read Lewis’ recently published business books.

You can find books on game theory and business success here:

http://www.realuguru.com/products/printed-books/building-your-business-in-the-new-digital-reality/

http://www.realuguru.com/products/printed-books/gamification-for-business/

This course and all the offerings on http://www.RealUGuru.com  focus on the application of applied game thinking, gamification, decision science, positive psychology, happiness,  and visionary thinking to solve basic, complex and extreme problems. He is the creator of a free course on business success and human potential.

Here is a short interview with Lewis;

https://www.youtube.com/watch?v=zp4DtXpPBeM

 

Today’s stress management blog is presented  by a grant from Events  Chair Massage –www.EventschairMasssage.com –  a company that offers Corporate Chair Massage and Stress Management Services to meeting planner, event planners, party planners and HR for Trade show booths throughout the United States.

Chair Massage can help increase productivity for any business. Here is a great video on how to do Chair Massage.

https://www.youtube.com/watch?v=imxo-gi-aLY&t=41s

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